Club Salt, a beachwear brand epitomising the fusion of luxury and coastal vibrancy, commissioned me with creating its visual identity. Striking a balance between playfulness and sophistication, Club Salt invites individuals to immerse themselves in a coastal chic experience.

The design adopts a minimalist yet captivating aesthetic, capturing the essence of leisure and encouraging us to embrace the sun-drenched atmosphere with style. The neutral colour palette radiates timeless elegance, while a strategically placed touch of vibrant orange, utilised at around 10%, acts as the brand's dynamic heartbeat.

The World Famous Rooftop (WFR) hosts globally renowned artists over Australia’s Hit radio network.

It was my job to create the WFR brand identity, making sure the creative fits as a sub-brand under the Hit stations. The consistent look and feel is used for outdoor, online, social platforms and collateral during the events.

Jack Jones is an electrician that has plans to build a personal brand, with ambitions to later build a company. It was my job to create a visual identity which is personal and approachable.

This project focuses on product placement within Hip-Hop music and how brands have realised the power musicians have that can increase sales.

Focusing on Run DMC, with their 80s hit My Adidas; the song implied that you shouldn’t judge them on the way they dressed. This resulted in Adidas sales rocketing and resulted in being Run DMC’s identity. Using Adidas as an identity, I wanted to imply how people seem to wear a brand that makes a culture or even a culture that makes a brand.

Evy, a renewable energy startup dedicated to merging sustainable innovation with vibrant energy solutions, commissioned me to create its visual identity.

The design mirrors the flow of the renewable energy infrastructure. The harmony of green hues represents eco-friendliness. A carefully crafted pattern, which is a reminiscent of the energy landscape, not only symbolises Evy's commitment to sustainability but also adds a playful flair to the brand's identity.

Faithful Property is a property development company. It was my role to create a visual identity that communicates with confidence. With a minimal approach, the ‘F’ icon nods to what the company does.

The FIFA World Cup Trophy Tour by Coca‑Cola was a round-the-world trip that gave more than a million fans the opportunity to see the trophy up close in the build-up to the 2014 tournament.

It was launched in Rio de Janeiro and travelled on an epic nine month journey around the world, traveling through 90 countries.

It was my responsibility to create the branding for its time in the UK. Leasing with each venue that would accommodate the trophy, I had to make sure the Coca-Cola brand engaged

A cover redesign of New Order’s hit single Blue Monday. The brief was to redesign the single cover that would be suitable for a small digital view as well as vinyl.

The original cover, designed by Peter Saville, had a block of colours down the right hand side, it was coded to read out “FAC 73 BLUE MONDAY AND THE BEACH NEW ORDER”, to read it you had to buy New Orders second album. My design features the specific colours to the specified letters used in the colour coding that Peter Saville used.

Massive package was a promotion for Triple M (rock music radio station), giving listeners the chance to win tickets to the biggest events and shows in their town.

The Massive Package promotion was used for outdoor, online, social platforms and collateral during the events.